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Geodemographic segmentation : ウィキペディア英語版 | Geodemographic segmentation In marketing, Geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups. == Technologies employed == The information technologies employed in geodemographic segmentation include geographic information system and database management software. *Geographic information system: a business tool for interpreting data that consists of a demographic database, digitized maps, a computer and software. *Database management software: a computer program in which data are captured on the computer, updated, maintained and organized for effective use and manipulation of data.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Geodemographic segmentation」の詳細全文を読む
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